Some stores display a limited selection of items to encourage customers to interact with the essentials, while others offer a broad assortment with well-designed product displays so shoppers can see the variety. In order to build an effective planogram, it is important to determine the product categories and how to tailor the assortment to the shopping behavior of shoppers. The decision tree allows you to analyze between which product categories customers choose, as well as to identify gaps in the assortment and new opportunities.Īll shoppers crave an easy, effortless shopping experience. It groups products in the way customers look for them. The (customer) decision trees provide insight into customer behavior and motivation to make a purchase.ĭecision trees provide knowledge about how to structure or product categories and, accordingly, which products to fill planograms with.Ī decision tree structure is created based on historical sales data. It is a scheme that resembles a tree in its structure and which models an algorithm for making decisions that can lead to a favorable buying outcome.
In order to start working with planograms and creating efficient layouts, you need to define the assortment, product categories in the store, and work through the decision tree. First of all, find a tool for merchandising automation which will reduce the merchandiser's time for creating planograms, and will facilitate the work of the manager in the store when performing layouts. How could we do it? Rely on modern technology and digitalize the processes in your business. From Chaos to Order: 10 Principles for a Winning Planogramġ0 Principles for Creating an Effective In-store PlanogramĪ retail planogram is an priceless tool for retailers, especially for grocery stores with a wide variety of products from different suppliers.Ī large number of shelves that need to be filled according to merchandising and marketing strategies, and at the same time, to avoid chaos in the store.
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